PhotoPlus Expo 2010

October 28-30th, 2010 at the Javits Center, NYC

PhotoPlus Expo, the preeminent photographer trade event of the year, will soon be here. It will be an extraordinary networking and educational venue and a time to catch up with old friends, talk to industry leaders, and learn the latest in photo technology and marketing.

It’s a major happening for ASMP folk:
• Stop by the ASMP booth #959 on the show floor
• Free consultations for members at the booth
• The “ASMP Studio” will be open on Friday 10-4
• The ASMP annual Member Meeting Friday evening in Javits room 1E11
• ASMP-sponsored seminars

ASMP booth #959

The ASMP booth on the show floor will be busy all during the show. In addition to ad-hoc discussions with our staffers and fellow members, there will be a number of organized activities.

Free consultations for members
FREE 20-minute consultations for members. These sessions always get booked early. To choose your time and your consultant, use this page.

This year’s featured consultants are
Ellen Boughn — Marketing consultations
Louisa Curtis — Portfolio and Marketing Consultations
Kat Dalager — The Ins and Outs of Advertising
Elaine Totten Davis — Portfolio and Marketing Consultations
Blake Discher — Website SEO Reviews, Negotiating Consultations
Katherine Hennessy — Portfolio and Marketing Consultations
Judy Herrmann — Strategic Business Planning
Carolyn Potts — Portfolio and Marketing Consultations
Suzanne Sease, Amanda Sosa-Stone & Jennifer Kilberg — Portfolio and Marketing Consultations
Thomas Werner — Fine Art Portfolio Consultations

The ASMP Studio

Members who are in New York City during PhotoPlus Expo are encouraged to stop by “The ASMP Studio” in Room #2D01 of the Javits Center to take part in a new ASMP promotion. We’ll take your portrait and ask you about ASMP membership so that you can be included in an upcoming ad campaign for ASMP and FAP. And we’ll even say “thank you” with a small gift. Special thanks to Shawn Henry (photography) and Tom Kelly (audio) for donating their services. Don’t be shy — we’d like to have as many members as possible to show the strength, talent and professionalism of ASMP. Nothing is required ahead of time — just show up anytime between 10 AM - 4 PM, Friday Oct. 29th.

ASMP Annual Member Meeting

Friday, Oct. 29th
in the Javits Center, room 1E11 (downstairs)
6:30 pm - 8:00 pm — Update on ASMP with Executive Director Gene Mopsik and President Richard Kelly
6:30 pm - 8:00 pm — and a Special Presentation by Tom Kennedy

Doors open at 6:00 pm. The first 125 members to arrive will get a complimentary ticket to the PDN Annual Bash on the Intrepid Sea, Air & Space Museum — a docked aircraft carrier. (More info about the Bash is on the PhotoPlus website.) We will have a shuttle from the Javits to the Bash after the meeting.

ASMP sponsored seminars

The seminars are part of the PhotoPlus Conference, and are held in the meeting rooms on Level 1 (basement) of the Javits. Registration info for the Conference is here.

Thursday, Oct 28, 2010 — 3:45 PM to 5:45 PM
What Every Photographer Should Know About Copyright
Speakers: Richard Kelly and Susan Carr
Track: Software + Workflow
Sponsored by ASMP

In a follow up to their highly acclaimed presentation at Houston FotoFest, ASMP education director Susan Carr and ASMP president Richard Kelly present a two-hour seminar all about copyright. Topics to be addressed include: an explanation of what can be copyrighted and what those rights are; a brief history of how copyright law has evolved; a discussion about Fair Use; how to define an infringement; and what is the Copyright War? Carr and Kelly will also shed light on artist considerations specifically related to copyright in the age of digital distribution and will cover solutions pioneered by organizations such as Creative Commons, PLUS and Public Knowledge. Finally, they will review the basics of copyright registration and discuss why all photographers who value their work should bother to register their images. With the proposed Orphan Works and other business pressures looming over your photo ownership, this is a seminar not to be missed.

Thursday, Oct 28, 2010 — 3:45 PM to 5:45 PM
Reviving Creativity
Speaker: Sean Kernan, Photographer
Track: The Art of Photography
Sponsored by ASMP

When photography becomes our job, the early, pure excitement we get from image-making can get pushed aside. We shift from exploring our own vision to recreating someone else’s. That’s a different game, and our creative liveliness can get lost. In time we wake up and ask ourselves: Where did the fun go? The fun is still there and this presentation takes us back to experience it, with explanations and exercises that recall our early excitement, that show its importance to our photography, and that look at ways to bring this excitement back to our life-and to our photography. If you have gone from excited seeing to just taking workmanlike pictures over the years, this is a chance to go back and rediscover your beginnings.

Friday, Oct 29, 2010 — 3:45 PM to 5:45 PM
Sales and Negotiating Skills for Photographers
Speakers: Blake Discher, Judy Herrmann, Richard Kelly, Susan Carr and Todd Joyce
Track: It’s Your Business
Sponsored by ASMP

This will be a 90-minute lecture by Blake Discher followed by negotiating training with small group break-outs. Do you panic when you have to discuss money with a client? Do you talk too fast, ramble or sound indignant? Do you give in too fast to a lower price or broad licensing terms? Join Blake Discher for a highly acclaimed lecture on how to win jobs, followed by a dynamic group training session. Discher will teach you the steps to become a top negotiator. This critical skill can change your business in the most profound way-more and better work! Discher will walk you through real world scenarios, show you how to listen and talk to prospects, turning them into loyal clients. Seminar topics include: Learning how to prepare for a negotiation, researching the client, increasing your clout, listening skills, mission-critical follow-up and how to identify when it’s time to walk away?

Saturday, Oct 30, 2010 — 8:45 AM to 11:45 AM
Multimedia & Video
Speakers: Gail Mooney, Kelly/Mooney Productions, and Paula Lerner
Track: Video + Multimedia
Sponsored by ASMP

Is video or multimedia an option for your business? How do you get started? How steep is the learning curve? Paula Lerner and Gail Mooney, two accomplished still photographers, are expanding their markets and the reach of their work through the use of multimedia and video. In this three-hour seminar come learn how photographers can apply their skills to these new outlets. Lerner and Mooney will share their work, discuss the basics of each medium, as well as the critical nature of good audio and careful lighting. Seminar topics include: An introduction to multimedia and video, capture and equipment considerations for both mediums, the importance of good audio and lighting, how technology is changing the ways our clients communicate and making the business side work.

Saturday, Oct 30, 2010 — 1:15 PM to 3:15 PM
Breaking Into the Biz: What Every Student and Emerging Photographer Should Know
Speaker: Judy Herrmann
Track: It’s Your Business
Sponsored by ASMP and YPA

Sure, you want to be a commercial photographer and you’ve got talent, drive and ambition; but where do you start? In this seminar, veteran photographers Judy Herrmann and Mike Starke will provide you with a wealth of resources and share real world tactics that will help you take your career where you want it to go. Topics include finding work as an assistant, portfolio development, marketing your work, pricing and developing sound business practices. This seminar is ideal for students looking for guidance and advice; for emerging photographers seeking a more satisfying career path; and for anyone contemplating a career change into this exciting but challenging field. Handouts are available online.

To register for PhotoPlus seminars, go to http://www.photoplusexpo.com/.